Welcome to the CHOICES App!

With the CHOICES App, you can simulate conjoint analysis results and explore various scenarios to gain valuable insights.

Features of the Simulator:
  • Overview of tested Products: View all the products that have been tested.
  • Scenario Building: Create scenarios consisting of different products.
  • Price Variation: Adjust the prices within the tested price range.
  • Distribution Adjustment: Modify the distribution of products in the respective scenario.
  • Attribute Level Modification: Change other levels of product attributes.

  • Scenario Management:
  • Creation: You can create any scenario.
  • Modification: Modify existing scenarios as needed.
  • Removal: Remove scenarios that are no longer required.

  • Key Performance Indicators (KPIs): For each scenario, you can display various KPIs such as Units, Volume, Value, etc.

    Additional Capabilities:
  • Grouping: Perform groupings of products for an aggregated view.
  • Target Audience Filtering: Filter by different target audiences.
  • Price Sensitivity Analysis: Compare price sensitivities and cross-price sensitivities.
  • Scenario Comparison: Directly compare different scenarios.

  • Explore the full potential of your product offerings with the CHOICES App and make data-driven decisions effortlessly.



    Please keep in mind that when removing scenarios, the scenario will be removed for all users of the project.

    Scenario Summary